Grand Central Partnership
The area surrounding Grand Central Station is home to the second largest business improvement district in the world. We've helped tell the story of the Grand Central Partnership with a series of annual reports and a comprehensive marketing brochure. For the 2011 report, data statistics took center stage as colorful and playful information graphics. The previous year featured the district's role as a film and television destination, reflecting its ongoing transformation. 2009's report went "behind the scenes" in a tabloid format, and the marketing brochure covered "a day in the life" of the neighborhood.