NYU Stern

Working within the brand guidelines, which we developed earlier for NYU Stern, we created a visual identity specifically for the Haskins Giving Society, an organization for fund-raising among alumni. The assignment posed an interesting challenge in that it was important that the brand appeal to older alumni, who give larger amounts of money, while also attracting younger graduates on social media, email and websites. Traditional stationery was designed as well as formats for invitations to networking events.