For her new company, our client had a vision of connecting artist/innovators to sources of capital in ways that could benefit both, as well as enhance society at large. Her intelligence, hard work and tenacity brought this vision to reality. She came to Russell Design to develop a name, tagline, visual brand and website for the new organization. "Upstart" is full of positive energy and numerous associations. "Co-Lab" speaks to a high level of collaboration and innovation and the descriptor completes the picture. The simple visual brand and web design support all those themes.