Perkins Eastman

In an effort to streamline and make its marketing materials more effective, Perkins Eastman Architects, among the largest of firms headquartered in New York City, embarked on a redesign to individually feature all 15 practise areas yet project the image of one integrated firm. With many senior staff members contributing and allowing for the very diverse range of building types and audiences, our strategy was to develop overall and somewhat strict design guidelines, but allow for a certain amount of flexibility without jeopardizing the Perkins Eastman brand.