ZetrOZ is a young medical device company building a business around wearable, ultrasound technology. With two products on the market and several more in the planning stages, it was time for the company to seek its second round of investment capital. In conjunction with MJ Lilly Associates, Russell Design was hired to build a new website that reflected the growing sophistication of the company. The main target audience for the site was the investment community, specifically, venture capital firms. Rather than promoting the products, which have their own websites, the ZetrOZ site highlights the quality of the firm, its potential markets, its technology and leadership.