Mill River Park

Over the past few years, a park has emerged astride the river adjacent to downtown Stamford, Connecticut, bringing a sizable natural amenity to a previously divided urban environment. As the project neared completion, both the park and the organization that ran it, needed a strong, easily recognized brand. Russell Design developed this colorful logotype depicting both the river itself and the connections that the park makes between the downtown area and adjacent communities. A full set of brand guidelines were also developed to ensure the success of the brand's ongoing implementation.