Green Chimneys

Green Chimneys is a not-for-profit organization providing educational, clinical and recreational services to young people. In evaluating its future and the changing needs of those it serves, it decided to re-examine the articulation of its mission and branding. Based on an extensive Discovery phase, Russell Design recommended a simplification of their brand architecture, new mission statement, a new identifier and a redesign of a wide range of brand applications including stationery, advertising, electronic and print newsletters, brochures, presentation materials and websites.