Challenge
WGAE is well known as the labor union of writers for screen, television and news, but they are also moving to organize writers for games and other new media. Their brand, however, was stuck in an old media mode. They didn't really have a logo, but often used a retro illustration of New York. Their website, although a rich resource was poorly structured, outdated and not very appealing to a new media audience. The main office was moving to new quarters, so the time was ripe for change.

Solution
Our first step was the design of a real identifier that could be used consistently across all media. The simple mark combines pages and screens, as well as the idea of unifying a group of individuals. Its bold red commands attention whenever it appears. Coordinated signage was also developed for the new office. Next, we developed a website that works hard for WGAE. The homepage proudly displays work by well known members, and we created a blog that has become a hotbed of discussion. The site has been restructured to efficiently connect visitors with the information they seek. Its CMS allows for the constant updating of the site, keeping it fresh and engaging. WGAE is now successfully attracting the new media membership it has been courting for years.